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    wet n wild Photo Focus Foundation, Shell Ivory, 1 Ounce
    wet n wild Photo Focus Foundation, Shell Ivory, 1 Ounce
    wet n wild Photo Focus Foundation, Shell Ivory, 1 Ounce
    wet n wild Photo Focus Foundation, Shell Ivory, 1 Ounce
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    Load image into Gallery viewer, wet n wild Photo Focus Foundation, Shell Ivory, 1 Ounce
    Load image into Gallery viewer, wet n wild Photo Focus Foundation, Shell Ivory, 1 Ounce
    Load image into Gallery viewer, wet n wild Photo Focus Foundation, Shell Ivory, 1 Ounce
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    • Load image into Gallery viewer, wet n wild Photo Focus Foundation, Shell Ivory, 1 Ounce
    • Load image into Gallery viewer, wet n wild Photo Focus Foundation, Shell Ivory, 1 Ounce
    • Load image into Gallery viewer, wet n wild Photo Focus Foundation, Shell Ivory, 1 Ounce
    wet n wild

    wet n wild Photo Focus Foundation, Shell Ivory, 1 Ounce

    4.0
    CA$ 45.00
    CA$ 45.00
    CA$ 74.00
    Sold out
    Save 39% (CA$ 29.00)
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    • 14 Days Returns

    Description

    • High-performing, skin-perfecting foundation tested under seven different photo lighting conditions to deliver flawless camera-ready makeup every time!
    • Featuring a light-adjusting complex that stays selfie-perfect anytime, anyplace.
    • Breakthrough formula
    • featuring light-adjusting complex to help prevent white cast in photos, delivers virtually flawless and buildable coverage
    • Color matched for all undertones with a matte, second-skin finish-soft focus properties help perfect appearance of skin
    Read more

    Shipping and Returns

    • We offer tracked shipping on all orders. Tracking information will be shared as soon as the order is dispatched.
    • Please check the delivery estimate before adding a product to the cart. This is displayed for every product on the website.
    • Available shipping methods and charges will be displayed at the time of checkout, depending on your exact location.
    • All customers are entitled to a return window of 14 days, starting from the date of delivery of the product(s).
    • Customers are advised to read our return policy for details of the return process, eligibility, refunds as well as cancellations or exchanges.
    • In case of any issues or concerns about Shipping or Returns, please contact us and we will be happy to help.

    Customer Reviews

    FIY actual foundation lighter than appears in swatches I like that rose ivory is a great color match for my fair skin. This wet n wild range was literally made for very fair people. It's quite unusual but very much appreciated.This foundation does in fact smell like paint. When it dries, the scent isn't noticeable. I have a hard time applying this both with a brush and a sponge. It really emphasizes my pores no matter what kind of primer I use. It's a dry formula and not super blendable when you're applying it. However, after about 30 minutes, my skin starts getting oily and begins to balance the look of the foundation. After that 30-60 minute point, it looks more like normal skin. I still get a heavy kind of mask feeling though.I do like that's it's pretty long wearing even with my super greasy skin and covers red, pigmented spots quite well so for now I'm sticking with it. But this probably isn't a good choice for people with sensitive or dry skin. And it may not have as many color options for medium to dark skin tones. But for the low price, I'd definitely recommend trying it out. 4Not bad for the price Decent for a $5 foundation. I'm pretty fair but not ivory fair, with neutral skin tone. I ordered Soft Beige. The color is very similar, if not identical, to Maybelline 120 Classic Ivory. Slight oxidization but it helps if I set it quickly (RCMA no color powder). It's pretty neutral, definitely more warm than cool, and is a little peachy color. As for performance, it doesn't have the nicest finish on my skin, it clings to dry patches. Coverage is Medium, I have to use two layers to cover my rocesea. It starts Matte but ends up a little greasy as the day goes on, breaks down around my nose and cheeks The packaging is okay, at first I didn't think I'd like the spatula applicator, but it's far better than just a dump-out bottle without a pump. I included a few searches of drug store foundations in similar shades to give you an idea of the color. I would recommend this product for people who don't need full coverage, but want more coverage than a BB cream. 4Good coverage, but not cakey, and "floats" on fine lines versus accentuating them! I bought this on a trip to Vegas, when I forgot my foundation. I normally don't buy cheap foundation. I also am 42, and find the wrong foundation can look cakey, or settle in fine lines.This is actually a great product despite being cheap. It "floats" on fine lines, and blends beautifully. It's plenty of coverage, but not cakey.I bought it originally when I needed a quick, cheap vacation make up, but would up really liking it, and bought more! 5Perfect match and wears very well I've only recently started to wear foundation here and there to try to hide how tired I look. I wasn't expecting to find such a cheap product that would work well. I fully intended to go Sephora and find something but I've liked WnW since high school so why not.I bought this shade after watching a YouTuber with a skin shade like mine as I didn't want to haul an infant to Target (I'm bad at color matching regardless, though), and it was spot on. Maybe even too close, honestly! I know matching is the goal but I'm so pale....but I digress.I don't use a primer, just a little translucent power and this stuff seems to stay on pretty well. I wish I knew about this when I got married on a very hot, humid day here in the south. Will buy again! 5So long MAC NC45 ***UPDATE***PLEASE READ***After using this product a few times, I notice the color seem to be changing. I sat and shook the bottle while watching tv. Then tried it the next morning, and OMG the color was so ORANGE. OMPA LUMPA typy orange. So yes this has an orange tinge to it. I'm not sure why it didn't show orange in the beginning but it's orange now. The product is great if you can find your color. I have switched to TOFFEE which is PERFECT!!! So I'm sticking by my 5 stars on the foundation itself but only if you can find your correct shade. I also use the concealer in medium peach to brighten my under eye area, and pressed powder in golden tan. It's a perfect match!!!Toffee actually has less orange in it than MAC's NC45 and I love it!!!This makeup is soooo good, soooo affordable I had to buy 2 more. The bottle is nice, the spatula is a nice surprise. It doesn't seem to oxidise like most and feels really good on the skin. My first wear was alone with no primer and it wore nicely. Matte but not to the point of being dry but not oily either. It wore so well that I may have just replaced my MAC. I also use this with the matching photo focus pressed powder in golden tan a perfect combination. It looks so good on you will not be able to stop looking in the mirror. Normally I wear MAC NC45 which is a little darker than my skintone after it oxidizes. This color is perfect!!! 5A filter for your face in real life! A $5 dupe for the high end $40 EL Double Wear! Let me start off by saying that I absolutely love makeup and I have a huge collection of everything from dollar store to high end, but foundation isn t something that I typically shop around for. I have tried various different foundations, but I always go back to my one tried and true holy grail foundation: Est e Lauder Double Wear. I ve been using it for the last 10 years and my mother has used it faithfully for the last 15-20. Not only does it give a flawless finish, but it could last through a hurricane with its 24hr wear. At $42 a bottle, I ve always found that it really is worth the price for all of the positives it packs. I have combination skin that typically leans on the more dry side. I do, however, get pretty oily on the sides of my nose and the middle of my forehead (the t-zone ). I recently started watching a beauty blogger who uses the Wet n Wild Photofocus pretty frequently in her videos. I looked at the foundation in a store here that carries it but they only had about 6 shades and none of them were close to my shade. I stumbled across the foundation on Amazon for $5 and figured what the heck?! It s only $5! First I went onto Wet n Wilds website and looked at all the different shades they carry so I would get a good idea of where I thought I might fall. In Est e Lauder I wear 2n1 Desert Beige so I decided to order the Photofocus in Nude Ivory which is also a neutral shade that s pretty fair but not as fair as porcelain.When I got the foundation I was excited to try it but I was also VERY skeptical. Too many times I ve been fooled by the hype around a drug store foundation that turned out to be awful for me and came nowhere close to comparing to my Double Wear. I first tried it on all over my face at night just to see how the color match looked and to see if it oxidized any after it dried down. It was literally a PERFECT match. I was concerned when I first opened the bottle because it seemed to look and feel very thin. The smell didn t bother me as much as I thought it would after reading other reviews. I put it on using a stippling foundation brush and it was a more medium coverage until I applied a little more and it was a more medium-high coverage. It is very buildable which I like! The finish was beautiful and after it dried down it gave my skin a very airbrushed look without settling into any fine lines. I was surprisingly pleased but I knew the true test would be how it survived an entire work day. I work in a very busy restaurant. I m constantly running around and going back and forth into a 100 degree kitchen. It isn t uncommon for my steps to track anywhere from 6-12 miles per shift depending on how busy we are. I m also pretty hot-natured anyway so the sweating is inevitable! Most foundations will slide right off your face by the end of the night! I wore it to work yesterday for the first time. I applied it around 2:00 and worked an entire busy hot shift. I took this photo at midnight before I left to go home and my foundation STILL LOOKED JUST AS FLAWLESS!! I do use a silicone based primer, baking powder, and matte setting spray to extend the life of my foundations. It passed my test and exceeded every expectation I had which is unbelievable for a $5 foundation! I m honestly shook at the fact that a $5 Wet n Wild foundation is the first foundation that s been able to come close to comparing to the much more expensive Est e Lauder high-end counterpart!!!!TL;DR: If you re on the fence, buy it! This pic is after wearing it for an entire sweaty shift at the end of a 10 hour day. After faithfully wearing $42 Est e Lauder Double Wear makeup for the last 10 years, this is the first foundation out of any high-end or drugstore that is truly comparable and worthy of being called a dupe . I have extremely sensitive combination skin that is very dry with an oily t-zone. I m 2n1 in Est e and the WnW neutral shade Nude Ivory is a PERFECT MATCH and it s only $5!!!!!! This is definitely a new staple in my makeup collection! 5Love! I love this foundation... the color range could be better... but I did find the perfect shade for me... it does smell like paint tho... still love it. 5My new fave foundation! This is my new favorite foundation. It goes on with an odd "dry" feeling, but it isn't drying. It's hard to describe. It takes a bit to get used to but I reallly love this foundation. It stays on all day, is a great match to my skin, and when blended with a damp sponge it just looks flawless on the skin. I love how my skin looks with this foundation! I'll definitely be purchasing more of this foundation. 5New Holy Grail Drug store Foundation!!! Pros:-comparable to a lot of high end foundations on the market-medium coverage that is buildable-gluides on and blends effortlessly-great for oily skin!-matte finish-soft ivory shade has slight yellow undertone but leans more neutral-love the spatula more than I thought I would-the price= triple love!!Cons:-I could see this foundation being no good if you have a bad primer, powder, etc (so far ive used a matte moisturizer from origins and the smashbox photo finish primer and have had no issue with flaking or oxidization)-it does smell like wet paint but its not an overpowering smell and does not linger on skin whatsoever.Overall I LOVE this foundation and it is my new holy grail drugstore foundation alongside my revlon colorstay:) 5Beautiful finish and lasts well. Hate that it's a paddle and no pump. Let me start off by saying I don't like matte foundations. This is a semi matte foundation. The reason is that it's suppose to be photo friendly. When I first applied it, I was not thrilled. It looked a little flat. The coverage is light medium at best with 1 layer. It is buildable. It did not oxidize on me which is great. The weird thing is, this foundation gets better over time. It blends into your skin and really gives a flawless finish. It doesn't cake or dry out around the nose. No dry patches at all. I was really happy with it. It would be great if it had a pump. I don't like the paddle, it's unhygienic. I had to scoop, scoop, scoop and put it on my sponge. 4
    wet n wild Photo Focus Foundation, Shell Ivory, 1 Ounce

    wet n wild Photo Focus Foundation, Shell Ivory, 1 Ounce

    4.0
    You can't add more than 500 quantity.
    CA$ 45.00
    CA$ 45.00
    CA$ 74.00
    Sold out
    Save 39% (CA$ 29.00)